Designing Sohonet’s Future: Strategic Innovations
PROJECT OVERVIEW
CRAFTING SUCCESS THROUGH STRATEGIC INITIATIVES
Sohonet stands as a formidable presence in the expansive digital landscape, yet the emergence of disruptive competitors posed a critical juncture. These industry newcomers were not merely altering the rules but rewriting them, unsettling established market dynamics and challenging Sohonet’s historical position. In this pivotal moment, the imperative to fortify its standing and fuel sustainable growth took center stage. This catalyzed a sequence of transformative initiatives, driven not by reactive impulses but by a proactive resolve to not just weather the storm, but to proactively shape the future.
This strategic pivot encompassed a multi-pronged approach that sought to elevate user experiences, rejuvenate core product offerings, and amplify the brand’s resonance across the industry. These initiatives stand as a testament to Sohonet’s unwavering commitment to agility, innovation, and adaptability – characteristics poised to sculpt its trajectory amidst the swirling currents of the digital age. With a proactive stance and visionary strategies, Sohonet’s response not only aimed to anchor its position but to redefine it, emerging as a beacon of innovation in the ever-evolving digital frontier.
INITIAL IDENTIFIED ISSUE’S
Engaging Emerging Competitors – Addressing challenges posed by new market entrants
Adapting to Evolving Market – Transform Filerunner into a competitive SaaS product
Enhancing Brand Impact – Revitalize Sohonet’s online presence to communicate its value proposition effectively
PROJECT DETAILS
CLIENT
Sohonet – London/LA
PROJECT INFO
Lead Service/Product Design – Enterprise Software for the worlds biggest productions in film, TV and Advertising.
SKILLS TO COMPLETE PROJECT
Service Design Expertise, Product Design, Visual Design, Business & Product Strategies, Team Leadership and Management, Strategic Thinking, User Experience (UX), UI Design Skills, Collaboration and Communication, Project Management, Innovation and Adaptability, Design System Development, Brand Enhancement, Animated Prototyping
Project Initiation
IDENTIFYING CHALLENGES & OBJECTIVES
Why:
Sohonet, a prominent player in the digital domain, faced escalating competition from innovative market entrants. The objective was clear: to secure Sohonet’s market standing and drive sustained growth.
How:
In-depth analysis of emerging competitors, market dynamics, and user needs formed the bedrock of this phase. Collaborative discussions with the team, stakeholders, and market research were integral to outlining the project’s strategic direction.
Ideation and Strategy Formulation
CRAFTING INNOVATIVE SOLUTIONS
Why:
Emerging challenges called for innovative solutions. The goal was to devise strategies that would resonate with users, outshining competitors’ offerings.
How:
Drawing from expertise in service design and product strategy, a series of brainstorming sessions led to the inception of the Clearview freemium model. This visionary concept aimed to empower users and transform their experience.
Prototyping & Design Refinement
SHAPING USER-CENTRIC EXPERIENCES
Why:
Central to the project’s success was delivering user-centric experiences that stood out in a saturated market. The aim was to craft solutions that seamlessly merged innovation with usability.
How:
User journeys, animated prototypes, and iterative feedback loops formed the cornerstone of this stage. Careful attention to UI and UX principles ensured the Clearview service design resonated with users’ needs.
Try out the animated prototypes HERE!
Implementation & Launch
TRANSFORMATIVE ROLLOUT OF INITIATIVES
Why:
With strategies in place and designs refined, the focus shifted to translating concepts into tangible products that resonated with the target audience.
How:
Close collaboration with developers, project managers, and cross-functional teams ensured the timely and successful launch of Clearview. The freemium model breathed life into the project, offering a seamless editing experience to users.
Strategic Redesign & Development
PIONEERING FILERUNNERS TRANSFORMATION
Why:
Adapting to changing market dynamics required a holistic approach to revamping core products. Filerunner’s redesign was imperative to recapturing market share.
How:
Leveraging product design expertise and industry insights, a comprehensive redesign strategy was developed. The reimagined Filerunner, now a competitive SaaS solution, would offer users an unparalleled experience.
*Image example is the old iteration of filerunner
Revitalizing Brand Presence
AMPLIFY IMPACT
Why:
A pivotal stage involved enhancing the brand’s digital presence to effectively communicate its value proposition and drive user engagement.
How:
Collaboration with the marketing team led to the rejuvenation of the Sales & Marketing Website. Applying visual design skills and crafting compelling content amplified the brand’s resonance, translating into increased lead conversion rates.
Revolutionizing Clearview with SaaS Freemium
Filerunner Metamorphosis: Unveiling the SaaS Evolution
Filerunner Network Management: Detailed Visualisations
What we did
Tasks were planned and completed in just over 4 months by Paul Cleghorn, Founder, Manager, Designer.