Hertz’s Global Digital Product Redesign
Hertz has shifted their business model, which meant a complete redesign and updated layout of all there online digital foot print. Hertz wanted there customers to be able to compare the price of standard vehicles to that of the premium vehicles. Thus making an informed decision between the more expensive premium vehicles and that of the standard vehicles.
This is a multi-million pound change to the business as Hertz needs to upgrade their fleet introducing a wider range of premium vehicles at each location. The use of layout and color was employed to ensure the customer could easily and quickly see the benefits of going for a premium model. This new design and layout will be introduced to Hertz’s customer base globally.